Hei, I am Dara!

I'm a UX Designer with 5 years of experience. I’ve designed a variety of digital products for both mass consumers and businesses — especially complex B2B and internal products that power business operations behind the scenes.

I can cover the full design process, from research and ideation to detailed UI and implementation. My design decisions are guided by thoughtful thinking and careful planning. I bring strong visual design skills from my graphic design background. I also have a lot of experience with user research. Collaboration (with PMs, developers, and business stakeholders) is also a core part in my design work.

Across five years in Vietnam’s tech scene, I've worked in different company sizes from small (10+ employees) to large (10,000+), and experienced all company stages from early startup chaos to unicorns racing toward market dominance, and even moments when survival was uncertain. I’ve also worked within design teams from small (2-3 designers wearing many hats) to large (20+ with UX research, UX writing, and Design Ops roles). Each stage taught me something new about how design adapts to constraints, speed, and survival — and shaped me into a versatile and resourceful designer.